Email Marketing Specialist / CRM Specialist
Closing Date: May 31, 2025
Job Overview:
Supporting the Digital Communications Manager & Customer Engagement Manager with the creation, maintenance and reporting of Emails, SMS, WhatsApp & Direct Mail (DM) across the organization.
Key Responsibilities:
- Build and edit emails using Dreamweaver & HTML
- Create campaigns and journeys in Salesforce Marketing Cloud for both one-off weekly sends and automated lifecycle campaigns
- Working with key business stakeholders to ensure all projects meet strict guidelines and stay compliant.
- Reporting: Provide campaign level reports back to the business for all CRM channels including monthly costs and mailing volumes for DM
- Working with the Brand team to ensure all email materials are in line with other channels and brand guidelines.
- Comparing numeric and written data on proofs/direct mail samples against original data files
- Set up direct mail variables for customer selections using FastStats
- Accurately input purchase order requests on Sage X3 provide assistance filing invoices
About you
- Minimum 2 years’ previous experience in marketing environment.
- Passionate about customer experience & digital transformation in a data lead environment.
- A working knowledge of, HTML, CSS and ampscript.
- Great communication skills, as you’ll be working with a host of stakeholders to manage deliverables.
- Able to work well under pressure, with a high degree of flexibility and fluidity.
- A good understanding of CRM platforms and their functionality.
- Good time management skills.
- An ability to adapt to an ever changing environment.